2/18/2023 0 Comments Mass effect configuration tool![]() ![]() ![]() We show in our research in mass customisation settings that it is necessary to differentiate between enduring involvement and situational involvement as the information processing entailed by each is very different. ![]() To distinguish customers' information needs we use an important moderating variable from consumer behaviour: involvement. Article: Risk-related situational involvement and enduring involvement as indicators for configuration customer confusion Journal: International Journal of Mass Customisation (IJMASSC) 2012 Vol.4 No.3/4 pp.152 - 170 Abstract: Adapting product configuration tools to consumers' needs remains an important factor in mass customisation in the endeavour to avoid confusing and distracting users. ![]()
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